(ATLANTA, February 1, 2012) Hyperflite, maker of state-of-the-art flying discs for dogs, is taking canine discs to the next level with the introduction of its patent-pending X-Flash™ Anti-Glare Technology. X-Flash is designed to eliminate canine misses caused by the sunflash phenomenon. Never heard of sunflash? Well, that’s only because your canine can’t talk!

A sunflash occurs when sunlight reflected from the top of a flying disc briefly blinds a pursuing canine an instant before the canine can make a catch. The usual result is a missed disc. This previously unrecognized phenomenon was discovered by Hyperflite Co-Founder and World Champion Jeff Perry and confirmed while Perry was researching and writing Disc Dogs! Compete and Win!

If you want to reproduce a sunflash yourself, it’s pretty simple. Just take your favorite disc outside on a sunny day and hold the disc at an angle that reflects sunlight back toward your face. That’s the sunflash! When you perform this simple test, it’s easy to imagine how a sunflash could cause a pursuing canine to miss a catch that, normally, would be routine. If the reflected sunlight blinds you, or leaves a sun artifact in your eye when you look away, then you can assume the impact will be even greater on your canine. That’s because canines have more light gathering power by virtue of their larger night-vision oriented pupils and lenses. The impact of reflected sunlight on canine vision will naturally be greater.

Don’t let sunflash spoil your canine’s great routine! Stack the odds in your favor with Hyperflite’s revolutionary X-Flash technology. For more information on Hyperflite’s X-Flash Technology go here.

Hyperflite sparked a canine disc revolution when it released the patented Jawz disc — the world’s toughest canine competition disc designed especially for dentally-obsessive canines. Hyperflite’s training products, Disc Dogs! The Complete Guide (350 pages, 500 color photos) and Disc Dog Training DVD (an hour-long instructional DVD) have introduced tens of thousands to the health and exercise benefits of canine disc play.

Hyperflite is committed to developing the safest, best-flying, and most durable canine discs in the world. Its support of the Skyhoundz Canine Disc World Championship Series, the largest disc-dog series in the world, ensures that disc-dog enthusiasts worldwide will have exciting venues in which to compete. To order Hyperflite products or to find out about the Skyhoundz World Canine Disc Championship Series, please visit the Skyhoundz website at www.skyhoundz.com, telephone Nancy Noel at 770-751-3882, or contact Hyperflite via email at info@hyperflite.com.

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Hyperflite, the Hyperflite logo, X-Flash and Jawz are trademarks or registered trademarks of Hyperflite, Inc. Skyhoundz is a registered trademark of PRB & Associates, Inc.

Here’s how it happened. A few years ago, while sitting in the judges chair, for yet another round of Freestyle, Perry observed a white flash of reflected sunlight emanate from the surface of a flying disc an instant before the competing canine could snatch it from the air. The canine had zeroed in on the disc and was in a perfect position to make the grab. However, not only did the canine miss the disc, he missed the next few discs as well. In fact, the next couple of tosses practically hit the dog in the face, though he appeared to not even see them. Perry later recalled that the proverbial “light bulb” literally flashed on in his brain. Perry wondered to himself, “how could I have missed this?”  And he began to watch carefully for what he termed “sunflashes” for the remainder of the competition. He was surprised at how many times that the discs used in the competition “popped” like flash bulbs as they flew through the air.

Like the Bulldog breed that he loves so much, Perry refused to let go of the notion that maybe…just maybe…these sunflashes were responsible for more than a few missed catches. So he began to experiment. Since all the discs made by canine disc manufacturers have glossy surfaces, the sunflash phenomenon was easy to repeat with any manufacturer’s disc. Perry blinded himself, in his words, “about a thousand times,” during his research. He learned that the closer the disc is to your face, when you experience a sunflash, the more likely it is that you will be temporarily sun-blinded. He also learned that “sun artifacts,” that is, images of the sun that seem to be burned into your retina, can stay with a human for ten seconds or more when said human gets a face full of sunflash. He felt sure that dogs would experience these “sun artifacts” as well.

Perry also poured over hundreds of hours of video watching for sunflashes. Naturally, Perry extended his research to the field of canine eyesight and learned that dogs, by virtue of their larger lenses and pupils, are much more efficient light gatherers than humans. Canines excel in low-light conditions because they are such efficient light gatherers. But, Perry notes that “to get one thing, you always have to give something else up.” According to Perry, experts in canine vision observe that a dog’s near vision is less acute than human vision as a consequence of the dog’s superior vision in low light conditions. To put it another way, dogs can track an object well, at great distances, but lose accuracy as they get very close to an object. Couple poorer canine near vision with a “face full of sunflash,” an instant before a catch needs to be made, and you have identified the disc dog’s Achilles heel.

Once Perry confirmed the existence of sunflash, finding a cure for the problem was his next task. Needed, was an exceptionally non-reflective surface that would scatter and diffuse sunlight at a disc surface before it could be reflected back toward a pursuing canine. First, Perry painted a disc with a flat paint. The flat paint did a decent job of diminishing the sun’s reflectivity, but a painted disc wasn’t a very permanent, or safe, solution for a disc that would be caught in the mouth of man’s best friend. Acid baths, disc decals and in-mold decorating offered possible solutions, but they were deemed unsafe or too costly. So Perry began experimenting with special frosted textures that could be incorporated into Hyperflite’s canine disc molds. The perfect texture would need to scatter enough sunlight to essentially kill the sunflash at the surface of the disc. The texture also had to be exceptionally smooth so as not to cause wear to canine teeth.  After much experimentation, Perry found the surface coating he was looking for and named it X-Flash™.

After applying for a patent on the X-Flash™ technology, Hyperflite moved immediately to incorporate X-Flash™ into all of its canine disc molds. And, just like that, a “stealth problem” faced by every disc dog team since the inception of canine disc sports, was banished before anyone even realized that a problem existed.

A little “revolution,” now and then, is a good thing!

Jawz disc without X-Flash™ Anti-Glare Technology

Jawz disc with X-Flash™ Anti-Glare Technology

When it comes to advancing canine disc sports, Hyperflite has no equal. Innovation isn’t merely part of our DNA, it’s at the very core of our existence. From Hyperflite’s inception, we have set the standard to which all other canine disc manufacturers aspire. Now, a decade after our founding, we are taking canine discs to the next level with the introduction of our new patent-pending X-Flash™ technology. X-Flash™ is the latest Hyperflite innovation and it’s designed to eliminate canine misses caused by the sunflash phenomenon. Never heard of sunflash? Well, that’s only because your canine can’t talk!

A sunflash occurs when sunlight reflected from the top of a flying disc briefly blinds a pursuing canine an instant before the canine can make a catch. The usual result is a missed disc. This previously unrecognized phenomenon was discovered by Hyperflite Co-Founder and World Champion Jeff Perry and confirmed while Perry was researching and writing Disc Dogs! Compete and Win!. Perry couldn’t immediately share information about the sunflash phenomenon until Hyperflite’s patent application was filed, but Hyperflite will update all of our training books with the details soon.

If you want to do your own research…it’s pretty simple. Just take your favorite disc outside on a sunny day and hold the disc at an angle that reflects sunlight back toward your face. That’s the sunflash! When you perform this simple test, it’s easy to imagine how a sunflash could cause a pursuing canine to miss a catch that would normally be routine. If the reflected sunlight blinds you, or leaves a sun artifact in your eye when you look away, then you can assume the impact will be even greater on your canine. That’s because canines have more light gathering power by virtue of their larger night-vision oriented pupils and lenses. The impact of reflected sunlight on canine vision will naturally be greater.

Don’t let sunflash spoil your great routine! Stack the odds in your favor with Hyperflite’s revolutionary X-Flash™ technology. Hyperflite’s full-sized Competition Standard and Jawz discs will be the first Hyperflite discs to be manufactured with X-Flash and they’re available now from the Skyhoundz Store (www.skyhoundz.com).

The hammered finish (micro dimpling of the flight plate) of the CS Lite is created by the unique manufacturing process Hyperflite uses to reduce the weight of each disc. The hammered finish contributes to the long-distance flight characteristics of the CS Lite disc much as the more prominent dimples on a golf ball contribute to the aerodynamics of the ball. Our testing indicates that the CS Lite will fly as far as, if not farther than, the heavier Competition Standard disc.

Hyperflite’s new CS Lite disc is made from a soft and flexible polymer matrix that equals the feel of the Competition Standard disc. If you can throw the Competition Standard disc, then the CS Lite disc will feel very familiar. In fact, you might not know you are throwing one until you watch your new disc hang in the air at the end of its flight.

Disc doggers who throw with the “Power Grip” (i.e., all finger tips placed on the inside of the disc leading edge) will note a slight “grippiness” that enables you to impart additional energy to the CS Lite disc at release. The CS Lite disc also remains grippy even when wet with dog slobber. If hang time is what you want, the Competition Standard Lite is the disc you need. Available in Conquest Red and Victory White.

CS LIte discs are not puncture-resistant. If your toothy canine quickly renders your CS Lite disc unfit for flight, then you are a prime candidate for the revolutionary Hyperflite Jawz disc. Inspect discs regularly – discard if damaged.

For purchase information, please go here.

At Hyperflite, we’re not just green to make green, we’re green because it’s the right thing to do for our planet. Hyperflite product packaging is made in the U.S.A. with recyclable content and is fully recyclable.

To order the Jawz Deja Flew disc go here, to oder the Jawz Deja Flew Pup disc, go here.

This entertaining, professionally-filmed, two-DVD set features the top six Freestyle and Distance/Accuracy rounds in each World Championship Division. Designed with the current or future competitor in mind, the 2011 World Championship DVD set is a must-have for all canine disc enthusiasts who enjoy seeing the world’s best teams in action. $24.95 | $10.00 for additional copies. Purchase 10 copies and we’ll customize the cover art for your DVDs to include a photo of you and your canine! Go here to view examples of our standard and custom DVD covers.

Meet this year’s World Champions through their interviews here. To see their performances, and more, be sure to pick up the ’11 World Championship DVD here!

With the holidays approaching fast, it’s time to take some common sense precautions to make sure that all of your family members have a joyeux Noel.

Thinking and Driving — With all of the hectic dashing from party-to-party and last minute shopping bacchanalia, “Rover” might just slip through the cracks. So, before you rush out the front door to yet another eggnog fest, make sure your canine buddy is inside where it’s warm and toasty.

What have you done for me Chocolately? — Everyone on the planet knows that chocolate is toxic to dogs, but, with so much of the brown menace floating about during Festivus, accidents can happen. An oft-neglected source of chocolate poisoning is the packages that arrive on your doorstep nearly every day this time of year. Remember to keep all unopened packages out of reach of your canine. You may not know that there’s yummy chocolate in one of those kraft-paper wrapped boxes, but Fido “nose.”

Under the Mistletoe — This is the time of year when we bring toxic pants — that serve no useful purpose — into our homes. Mistletoe, holly and poinsettia plants, although not life-threatening, are toxic to our four-legged pals. BTW, a kiss under safer plastic mistletoe is not at all like showering with a raincoat!

The Powder is Bitchin’! — All that fluffy white stuff is not only nice to look at, but it’s fun to play in too. But snow can be very hard on dog paws and, when it melts and refreezes, it can be as sharp as a knife. Inspect your dog’s paws regularly when you return from your icy jaunts and keep your outdoor sessions short to avoid frostbite. And speaking of frostbite, if you choose to partake in your dog’s favorite sport in all that white stuff, choose a disc that remains soft and flexible in colder temperatures. Hyperflite’s FrostBite and Jawz HyperFlex discs are perfect when the temps dip into the teens.

Tinsel Schmensel — Just about everything on or under your holiday tree is of interest to your pet, and very little of it is digestible. Just because your pet hasn’t shown interest in the tree trimmings in your presence, doesn’t mean he won’t go hog wild if given the unsupervised opportunity. Keep a closed door between your “humble bumble” and your evergreen when you’re joyfully preoccupied with other tasks.

The past 10 years have brought many changes. We’ve gone from one contest series to four or five, and we’ve gone from one canine disc to dozens of options. Perhaps most significantly, the advent of the internet has put a vast digital storehouse of disc dogging information just a few mouse clicks away to anyone who might wish to engage their canine in the art and craft of disc dogging. If you are reading this feature then you have discovered the center of the disc dogging universe. Just a few clicks away are the answers you seek, the knowledge you covet, and the path to disc dogging success.

Given the profound impact of the internet on canine disc sports, it seems only natural to look to the internet for clues to some of the technological advances we might see in the next few decades.

Are robot disc dogs in our future? You might think so after you watch this video.

Perhaps you’re “jonesing” for 3D goggles that would let you practice throwing to the virtual dog of your choice… all from the comfort of your living room couch. The goggles are already available and so is a canine disc video game. See it in action here. Now, with a bit of fancy programming, it won’t be long before the new disc dog virtual reality is more like what you enjoyed when you watched the new movie Avatar. Wouldn’t it be cool – for those of us who don’t throw so well — if we could upload our minds into the bodies of master disc dogging avatars who could actually throw a disc well? With our new-found abilities we would surely want to experience a virtual half-time show in a stadium packed with cheering fans.

OK, but let’s get back to reality for a second. There may still be real-live canines in our future and we will probably have to fling plastic to our own canines for at least another decade or so. Plastic? Perhaps the venerable plastic disc will go the way of the dinosaur from which it was created. With the world’s oil supply dwindling and under the control of folks we may not want to do business with, maybe our discs will see a materials revolution of sorts. High tech polymers made via non-petroleum means…hmmmmmm.

Will disc manufacturers of the future employ microscopic, high-strength, ultra-lightweight carbon-fiber nanotubes or buckyballs (http://en.wikipedia.org/wiki/Fullerene) to make discs that are strong, lightweight and capable of changing colors electrically based on the whim of the thrower or the preferences of the canine? Wouldn’t it be amazing if you could upload your own artwork via Bluetooth directly to your disc while it’s in flight! If, for example, your spouse on the sidelines senses that your canine is having difficulty spotting a disc in flight, he or she could press a panic button on an iPhone that would transmit a signal to your disc causing it to flash between light and dark colors to help your canine distinguish it from background clutter. Or, what about a disc that glows in the dark then changes color automatically depending upon the amount of sunlight it senses? Oh wait, that’s the Jawz Fuzzion and Hyperflite invented it five years ago.

What the next decade will bring for disc doggers is hard to say. But, if I were you, I would hang onto “Toto” because we’re not going to be in Kansas anymore!

Generally, a prudent pet owner will stop his pet from eating things that seem dangerous, and that’s a good thing. But, an even greater danger is posed by quite a few common, though less obvious, tidbits that we may inadvertently allow our canines to eat. Unless you live in Geewillikers, Alaska, you probably know that dogs should not be fed chocolate. You may also know that raisins and grapes should never be on a canine menu, and that anti-freeze is definitely not a suitable canine beverage. All of those canine favorites can kill, and sometimes in very small quantities.

But, there are some other sneaky-dangerous things of which many pet owners simply aren’t aware. Like, for example, Cocoa Mulch. Cocoa Mulch is a commonly-used landscaping mulch that retains water and is considered to be environmentally friendly. Cocoa Mulch is made from the shells of cocoa beans (mmmm…chocolaty!). This chocolate plant remnant also contains theobromine, the same chemical component found in chocolate. The mulch even smells like the beans that make your chocolate bars. Hershey, a name synonymous with chocolate, DOES NOT manufacture or market cocoa mulch. But, because people inquire, Hershey does maintain some information on their website about cocoa mulch. It’s a little hard to find, so go here to read it.

Although one might surmise that the shells of cocoa beans would be bad for our pets, there is, as the Grinch might say, plenty of “naughty not niceness” in the botanical world. Chances are good that you have some plants around your house that will make your best friend very sick. Be especially cautious about using certain plants as barriers in or around canine play areas. For example, English Laurel is a great shrub to use to make your fence seem less fence-like. It’s a delightful, attractive, and fast growing answer for anyone with a nosy neighbor. Unfortunately, just about everything on the English Laurel Plant is poisonous. I will spare you all the chemical names but, in essence, the combination of chemicals contained in the English Laurel plant causes cyanide poisoning which can be deadly to both human and canine. To be safe, keep rover away from plants that you haven’t researched. Even plants that you might not suspect – aloe vera, for example – can be toxic to pets.

Other “organic” pet threats include, such innocuous things as peach pits. Who among us hasn’t eaten a nice ripe peach and then casually tossed the pit into the woods behind the old homestead? Remember the supposed curative power of a substance derived from peach pits called laetrile? It was once pitched as a cure for cancer. Well, peach pits — just a few of them even — can be deadly to your pet. When it comes to fruit, the seeds are often trouble, so it’s best to keep fruit and nuts off of Fido’s menu altogether.

A human remedy that can have the exact opposite effect on canines is Tylenol (acetaminophen). While your vet may recommend that you give your canine aspirin for pain, Tylenol, even in small doses, can be deadly.

Also for pet owners with dogs that spend the majority of their time outside, there will be those times when inclement weather causes a change of plans. Often, outdoor canines are kept in laundry rooms and mud rooms when Mother Nature threatens. Fabric softeners and detergents, which are sometimes stored on the floor in laundry rooms, attract pets because of their pleasant smells, but many detergents and fabric softeners are highly toxic. It’s best to treat your canines as if they were infants. Keep the danger out of reach.

There are plenty of web resources that will tell you what’s poisonous to your pet, but, since we can’t watch our pets 24/7, learn to watch for the signs that your pet may have eaten something toxic. If your pet vomits, has diarrhea, becomes disoriented, looses its balance, is listless, or seems in distress, then don’t fool around, drop what you are doing and head for the nearest vet.

Hyperflite’s experienced canine-disc experts are the world’s leading authorities on all things canine-disc related. The articles below are licensed for use on canine and flying disc-sports-related websites at no charge. In addition, Hyperflite’s expert authors may also be contracted with to write custom-tailored content that meets the specific needs, or style, of virtually any publication. Frequently, we can author these articles for advertising tradeouts. For more information, please e-mail jperry@hyperflite.com

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If you agree to the terms detailed above, and decide to utilize Hyperflite’s free syndicated content on your website, please send a brief email, that includes the web address where the HSA(s) or HSI(s) will be displayed, to Jeff Perry at jperry@hyperflite.com. Please type Hyperflite Syndicated Article in the subject line of your email notification.

Chew on This! Your Dog’s Destructive Behavior Can be Ancient History
by Jeff Perry, Hyperflite, Inc.

Most dogs, and especially athletic canines like border collies, Australian shepherds, labs and cattle dogs, require vigorous exercise. Shortchange an energetic canine in the exercise department and you just might bid farewell to anything from sheetrock to sofas. Being highly intelligent creatures, dogs have a knack for “communicating” to you via your most valuable or cherished possessions. A chewed up pair of shoes says, “hey, you haven’t walked me in two days.” Damage that escalates to a large piece of furniture or family heirloom might signal even more desperate attempts at communication. Pay attention, because your canine is telling you that even angry attention from you is better than no attention at all. Once more for emphasis – a bored dog is a destructive dog.

Perhaps you have a busy schedule, or the weather has been less than ideal. Maybe you don’t have time to take Phydeaux on a two-mile walk everyday. And throwing that slimy tennis ball just doesn’t jazz you like it used to. There’s an easy solution to your dilemma … and here’s the good part – it only takes a few minutes of your precious time. It may seem unbelievable, but with only 10 minutes of canine disc play, you can obtain the exercise and mental stimulation equivalent of several miles of leash walking.

Canine disc sports are as popular as ever, and thanks to modern technology and space-age polymer formulations, canine disc play is more affordable than ever. In the dark ages, competitors with hard-biting dogs might go through half a dozen discs in a single practice session. Many enthusiasts just couldn’t afford to participate in a sport that cost five or ten dollars every time it was played. Things changed about eight years ago, when a new flying disc company, Hyperflite, decided to fly in the face of thirty-plus years of the status quo. Starting with a clean sheet of paper, Hyperflite reinvented canine disc sports by developing an ultra tough, competition quality puncture-resistant disc called the Jawz.

Let’s say you’ve gone out and picked out a disc that you and Phydeaux approve of. What next? As with any endeavor, the most difficult part is getting started in the first place. You can visit the Hyperflite website at www.hyperflite.com for some basic tips on how to get started with canine disc play. For more detailed guidance, Hyperflite has created “Disc Dog Training DVD” (an hour-long training DVD) and Disc Dogs! The Complete Guide (358 pages, 500 color photographs). These training offerings are widely-acclaimed instructional tools that feature guidance from canine disc world champions. Disc Dog Training DVD and Disc Dogs! The Complete Guide are perfect tools for beginners as well as for more accomplished enthusiasts who want to improve their skills. And speaking of improved skills, you and Phydeaux may have so much fun at the park with your new-found hobby, that the competitive juices may begin to flow. When that happens, you may want to participate in the Skyhoundz World Canine Disc Championships, the largest disc dog competition series in the world. For a competition schedule and rules, visit www.skyhoundz.com. Skyhoundz local competitions are free and represent a wonderful opportunity to introduce your canine to the fastest game on four paws!

You owe it to your pet to give canine disc sports a try. Remember, a bored dog is an expert at communication – but it may not be the kind of communication that you want to hear.

Reprinted with permission from Hyperflite, Inc. www.hyperflite.com

About the Author

Jeff Perry

Hyperflite co-founder Jeff Perry and his mixed-breed, animal shelter adoptee, “Gilbert” won the 1989 Canine Disc World Championship in Dallas, Texas. Prior to taking the World title, Perry and Gilbert won the Southeast Regional Championship for three consecutive years. Gilbert and Perry went on to be featured on NBC’s top-rated “Today Show,” along with numerous appearances on CNN and ESPN and other national and international media over the years. As a member of the ALPO Canine Disc Celebrity Touring Team, Perry was a media spokesperson for the 10-year period in which ALPO sponsored the Canine disc Championships.

Throughout the years, in countless interviews and public appearances Perry has extolled the virtues of adopting shelter animals. According to Perry, shelter mutts make wonderful companions and great disc dogs.

Perry and his canines have performed hundreds of times before sold-out stadium crowds at professional football and baseball games all over the world. Internationally, Perry has performed before huge crowds at Olympic Stadiums in Berlin and Barcelona and has made public appearances in Canada, China, Spain Germany, Italy, Japan, Mexico, and Puerto Rico. Gilbert and Perry were featured entertainers at the prestigious “Colare de Oro,” the Italian equivalent of the Westminster dog show.

While performing in Japan, Perry met the Crown Prince and Princess of Japan (the future emperor and empress of Japan) after one of more than 200 shows that he performed in Japan over a five-month period at the Animal Kingdom in Nasu. While in Japan, Perry and his dog Cosmic K.D. also entertained thousands of spectators in the Tokyo dome.

From 1990 to 2005, Perry served as the Chief Judge of the World Canine Disc Championships.

Perry, along with Peter Bloeme and Greg Perry, co-founded Hyperflite in 2000 and, shortly thereafter, designed and patented the revolutionary K-10 disc, the first canine disc designed exclusively for canine competition.

Perry, along with Peter Bloeme, co-produced the internationally-acclaimed Disc Dog Training DVD, the top-selling disc dog training DVD of all time. In addition, Perry co-wrote Disc Dogs! The Complete Guide, the most authoritative book ever written on canine disc sports.

In his spare time, Perry also serves as a Contributing Editor for Flying Disc Magazine.

A strong proponent of the health and fitness benefits of canine disc play for dogs and owners, Perry founded one of the first canine disc clubs in the country. Over the years, Perry has taught countless canine-disc aficionados to throw flying discs and helped even elite-level competitors improve their throwing abilities.

In addition to his canine disc activities, Perry still finds time to engage in some of his other favorite pursuits, climbing, backpacking and flying. Perry, a skilled pilot, has flown powered aircraft and hang gliders for more than 25 years and has logged more than 2000 hours in many types of aircraft. In fact, his aeronautical experience and understanding of aeronautical principles were instrumental in the design of the Hyperflite K-10 disc.

Perry received a Bachelor of Science degree (B.S.) in Journalism from the University of Maryland, a Juris Doctor degree (J.D.) from Mercer University and a Master of Laws in International Law (LL.M.) from the University of Miami.