Revolutionary X-Flash™ Anti-glare Technology
Eliminates Missed Disc Catches Caused by Sunflash

(ATLANTA, February 1, 2012) Hyperflite, maker of state-of-the-art flying discs for dogs, is taking canine discs to the next level with the introduction of its patent-pending X-Flash™ Anti-Glare Technology. X-Flash is designed to eliminate canine misses caused by the sunflash phenomenon. Never heard of sunflash? Well, that’s only because your canine can’t talk!

A sunflash occurs when sunlight reflected from the top of a flying disc briefly blinds a pursuing canine an instant before the canine can make a catch. The usual result is a missed disc. This previously unrecognized phenomenon was discovered by Hyperflite Co-Founder and World Champion Jeff Perry and confirmed while Perry was researching and writing Disc Dogs! Compete and Win!

The latest Hyperflite innovation, known as X-Flash™ technology, was the product of several years of hard work and experimentation. But, it might not have happened at all were it not for a happy coincidence. In essence, the discovery of the “sunflash” phenomenon (more about that later), which ultimately resulted in the development of X-Flash™ technology, was a bit like the proverbial Newton’s apple. But before Sir Isaac Newton was bonked on his noggin by a “Granny Smith,” thousands before him were likely similarly thumped. They just didn’t put two and two together.  Fortunately, when the apple finally fell on Hyperflite Co-founder, Jeff Perry, he, like Newton, knew what to do with it.

Jawz disc without X-Flash™ Anti-Glare Technology

Jawz disc with X-Flash™ Anti-Glare Technology

When it comes to advancing canine disc sports, Hyperflite has no equal. Innovation isn’t merely part of our DNA, it’s at the very core of our existence. From Hyperflite’s inception, we have set the standard to which all other canine disc manufacturers aspire. Now, a decade after our founding, we are taking canine discs to the next level with the introduction of our new patent-pending X-Flash™ technology. X-Flash™ is the latest Hyperflite innovation and it’s designed to eliminate canine misses caused by the sunflash phenomenon. Never heard of sunflash? Well, that’s only because your canine can’t talk!

Five Holiday Pet Dangers

With the holidays approaching fast, it’s time to take some common sense precautions to make sure that all of your family members have a joyeux Noel.

Thinking and Driving — With all of the hectic dashing from party-to-party and last minute shopping bacchanalia, “Rover” might just slip through the cracks. So, before you rush out the front door to yet another eggnog fest, make sure your canine buddy is inside where it’s warm and toasty.

We old time disc doggers tend to spend a lot of time looking back, yearning for a time when all was right with the world. Although our memories, like our brains, are a bit altered by the passage of time, our imaginations are largely intact. In that spirit, perhaps some of that remaining brain power might be channeled to a more useful exercise…imagining what the future holds for disc dogging.

When it comes to eating, “finicky” is not a word that is often used to describe the culinary desires of our four-legged friends. Most dogs will eat virtually anything with little prompting. It is this canine gastronomical “joie de vie” that sometimes gets our furry brethren into trouble. Consider the rather famous X-ray of a German Sheppard that managed to swallow a 19-inch long butcher knife. It’s out there, on the internet, if you care to look for it. From rocks to shish-kebab skewers, dogs have willingly gobbled. One can only imagine what went through the examining veterinarian’s mind when he viewed the X-ray of a Springer Spaniel in intestinal distress, and found…another Springer Spaniel staring at him like a canine apparition! Fortunately, Cocker #2 was a stuffed toy and not the real thing. See it for yourself here.

The classic Frisbee-style discs used by some competitors are not known for their longevity. All-too-often, these lightweight discs are quickly “killed” by canines in the course of a few minutes play. Despite the availability of longer-lasting canine discs like Hyperflite’s Jawz, some competitors still prefer the extra hang time afforded by discs with short-lived lifespans. When “Plasticus Mortis” occurs to a disposable disc, disc dog enthusiasts come up with some interesting ways to give their retired dog toys a second life.

(Used with permission, www.extremecanine.com)

What makes the perfect canine toy? Has the jury has reached a verdict? “We have your honor,” comes the reply from the entirety of the canine species. But, before I tell you their verdict, let’s venture back in time a bit to root out what objects of affection are most likely to speak to the hearts and minds of our canines.

Owning a pet is very affordable…until it isn’t. An injury or illness can quickly put a severe strain on your financial wellbeing. In fact, many owners of multiple pets are forced to ration care among their furry friends because of the skyrocketing cost of veterinary care. Needed treatments and procedures are often delayed and that’s never a good result for your canine companions. To be sure, there’s no worse feeling than not being able to give your pet the quality care that he or she needs and deserves.

Arghh Matey, there’s Pirates about, and we’re not talking about the nautical variety either. I suppose that we shouldn’t be surprised that some unscrupulous types would manufacture flying discs and attempt to pass them off as genuine Hyperflite discs. Afterall, Hyperflite makes the best canine discs in the world and imitation is the sincerest form of flattery, right?

Now, we don’t mind if people try and replicate our success, but we do have issues when folks brand cheap knock-off discs with Hyperflite logos. What bothers us the most is that the unsuspecting purchasers of these knockoff discs are paying a premium price for discs that are inferior in design and materials, not to mention potentially unsafe for their canines.